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When it comes to value and style, Fossil was the first American brand to transform the idea of the wristwatch from simply functional to a fashionable timekeeping must-have. Fossil has always been in the cutting-edge since then, offering a comprehensive line of watches under its ownership -- the FOSSIL, RELIC, MW, MW MICHELE, MOBILEWEARTM and ZODIAC brands -- and, following license agreements, under some of the most distinguished brands in the world. Fossil also delivers jewelry under the FOSSIL, DIESEL and EMPORIO ARMANI brands and launched FOSSIL Jeans towards youthful consumers in 2000.